Trend time! At the beginning of every January, we have so much fun thinking up which hair colors we think will be the most popular during the year ahead. We've put together our 2017 predictions below; although we have a feeling these colors will be around much longer than 365 days.





Tiger’s Eye. Jessica Alba, Jennifer Lopez and Chrissy Teigen played with this dimensional trend at the tail end of 2016 and we're still loving it for the year ahead. Named after the stone, the Tiger’s Eye hair trend combines different brown and caramel tones to create a natural, warm look.


(Ashley D)



Baby blonde. Remember when you were a toddler, walking around with bright blonde tresses without realizing just how much you’d covet the same color once you got older? Get back to your (literal) roots with a baby blonde color now.


(Jen B)


Red balayage. Even if you weren’t born with this beauty’s natural smattering of freckles, you can totally rock a sun-kissed red balayage look. It's fresh, modern and totally on trend. 




Honey blonde. If you’re ready to rock some blonde but don’t want to commit to a platinum mane, this warm honey tone is just the ticket. 


(Jamie S)


Pastel. This 2016 favorite is still going strong in 2017; this updated version mixes natural color with a soft lilac-gray for an overall modern effect.